Disney Plus no longer offers free trials

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Disney has ended the free seven-day promotional trial for Disney Plus — with the company saying it doesn’t need to dangle freebies to lure new customers to the streaming service. “We continue to test and evaluate different marketing, offers and promotions to grow Disney Plus,” a rep for the company said in a statement. “The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own.”

The end of Disney Plus’ free-trial promo, which is a widespread customer-acquisition tool in the industry, was first spotted by French news site Numerama. As of early May, Disney Plus had signed up 54.5 million subscribers worldwide just six months after its launch. In the U.S., it costs $6.99 per month or $69.99 per year.

It’s not clear when Disney removed the ability to try out Disney Plus for free, but the timing does sense, given that Disney is just weeks away from releasing what might be the single most anticipated title on the service yet: the recording of the Broadway production of Hamilton, set to debut on the service on July 3rd. By the way, you can buy Cheap Disney Plus VIP Accounts from z2u.com, where you can enjoy a 3% discount by using the code “Z2U”.

If you no longer wish to continue the service beyond your first month, you can simply cancel your subscription by visiting the account details page under your profile icon. As long as you cancel before your next billing cycle you won't be charged for an additional month.

Disney Plus is perhaps the most high-profile example of traditional Hollywood reorienting itself to compete in streaming against the likes of Netflix, Amazon and others. Disney Plus, which launched Nov. 12 for $7 a month, was one of the first in a surge of new streaming services all launching within months of each other, a trend sometimes called the streaming wars. The launch was a unrivaled hit: Disney Plus ramped up to 54.5 million subscribers as of early May, the kind of rapid growth that one media analyst characterized as "one of the greatest product launches of all time."